Four Years · Sun Devil Athletics
ASU Student Section · 942 Crew · Multi-Sport Activation
ASU Student Section · 942 Crew · Multi-Sport Activation
Over four years at Arizona State, I progressed through four leadership roles with the 942 Crew, the official student section of Sun Devil Athletics, culminating in an associate internship reporting to an ASU associate athletic director and directly overseeing the 942 Crew program.
Across the arc, I activated 320+ NCAA athletic events, drove a 17% rise in social media following, grew student attendance at NCAA sporting events by 12%, and oversaw the distribution of 20,000+ pieces of student merchandise.
My responsibilities spanned social media management, event logistics, giveaway inventory management, event metrics tracking, marketing coordination, and graphic design oversight. During my final year as Sun Devil Athletics Associate Intern, I coordinated 10+ student volunteers per activation on game days, running check-ins, merchandise distribution, fan engagement, and brand execution.
Managed 942 Crew student-section platforms across the four-year arc, growing following by 17% and maintaining consistent brand voice across channels.
During my final year as Associate Intern, coordinated 10+ student volunteers per NCAA activation on game days, managing setup, live operations, and teardown across the multi-sport calendar.
Managed inventory for giveaway operations distributing 20,000+ pieces of Sun Devil merchandise across four years of activations.
Tracked attendance, engagement, and activation performance across every program, driving a 12% rise in student attendance at NCAA sporting events.
Coordinated marketing efforts across the 942 Crew calendar, aligning athletic department goals with student-section activation plans.
Oversaw graphic design for student-section campaigns, maintaining visual consistency across activation signage, social content, and merchandise.
Planned, coordinated, and managed a 160+ student contingent traveling to Las Vegas to support the Men's and Women's Basketball teams during the Pac-12 Tournament. Owned travel logistics, on-site engagement, and brand presence throughout the trip.
Activated 320+ NCAA events across four years, spanning football, basketball, baseball, and the full Sun Devil athletic calendar. In my final year as Associate Intern, I coordinated 10+ student volunteers per activation on game days.
Set up and managed 600+ Sun Devil students attending the Men's NCAA Final Four when it was hosted in Phoenix in 2024.
