Rockstar Energy × ASU
Three Years, On-Campus Activation, Content, & Recognition
Three Years, On-Campus Activation, Content, & Recognition
Over three years as a Rockstar Energy College Brand Ambassador at Arizona State (March 2021 to May 2024), I led 100+ on-campus activations, built partnerships with 30+ student organizations, and distributed 80,000+ product samples across ASU and regional brand events.
My scope spanned on-campus pop-ups, sampling at Sun Devil sporting events, student-organization partnership building, content creation for Rockstar social channels, and brand activation at large regional events including Country Thunder Arizona 2022. I managed my own content calendar, activation logistics, and end-of-campaign reporting throughout.
Over the three years, I earned 7 national Rockstar recognitions including the Wasserman Brand Buzz Spotlight (Fall 2023), back-to-back Brand Ambassador of the Semester titles, and two Social Media Blitz Winner honors. My content was featured on the main @rockstarenergy Instagram account 5+ times across the tenure.
Led 100+ Rockstar activations across the ASU campus, from tabling pop-ups to sampling at Sun Devil sporting events.
Built and maintained partnerships with 30+ student organizations, expanding Rockstar's presence across campus culture.
Coordinated and distributed 80,000+ product samples across campus, sporting events, and regional festival activations.
Curated 100+ pieces of branded content across the three-year tenure reaching 50,000+ impressions, with 5+ posts featured on the main @rockstarenergy Instagram account.
Executed brand activations at Country Thunder Arizona, ASU sporting events, and multi-day campus events including Sigma Nu's philanthropy festival.
Managed my own content calendar, activation logistics, and performance reporting across the full three-year tenure.
Executed brand activation at Country Thunder Arizona 2022, a 4-day country music festival averaging 30,000+ attendees daily. Led on-site sampling and fan engagement across the full festival footprint.
Largest on-campus activation of my tenure. Sigma Nu's 5-day philanthropy event drew 1,000+ daily attendees across the full run, anchoring Rockstar's presence on campus.
My content was selected and featured on the main @rockstarenergy Instagram account 5+ times across my tenure, reaching Rockstar's national audience organically.
Fall 2023
Fall 2021
Fall 2022
August 2021
April 2022
October 2022
November 2022