On-Site
Execution &
Content Pipeline
The Monster Hunter Wilds Launch Party was a national gaming activation produced by Engage Interactive in partnership with Rockstar Energy and Capcom. My role spanned the full event lifecycle from pre-event logistics through live execution and post-event reporting.
On the ground, I managed the live content pipeline: overseeing digital media capture, reviewing assets for brand compliance, and coordinating real-time posting across platforms throughout the event. Post-activation, I tracked metrics across all 42 pieces of content and compiled performance data into the final recap report.
The event drew 1,000+ attendees and generated 24.5 million digital impressions, driven by a mix of influencer content, live coverage, and branded social output.
Key Deliverables
