Call of Duty: NEXT 2025
Activision × Polaris · Multi-Day Creator Showcase
Activision × Polaris · Multi-Day Creator Showcase
Call of Duty: NEXT was Activision's 2025 competitive showcase, bringing together 200+ attendees including 100+ of the top Call of Duty streamers for a multi-day creator experience. At Engage Interactive, I handled brand integration logistics for the Polaris partnership, owning placement, activation flow, and on-site brand presentation.
My role spanned pre-event coordination through live execution: managing influencer and content creator experiences, coordinating Polaris RZR vehicle placement across the event footprint, and maintaining premium visual execution for the Activision × Polaris brand presence.
The event generated 588,666 peak viewers and 1,923,248 hours watched across livestreams, driving a 21% rise in average viewership.
Coordinated full brand integration logistics for the Activision × Polaris partnership, ensuring premium on-site execution from setup through teardown.
Oversaw the influencer and content creator experience for 100+ top Call of Duty streamers, managing arrival, on-site activities, and content capture opportunities.
Managed Polaris RZR vehicle placement and brand visibility across the event footprint, coordinating with production and creative teams to hit high visual standards.
Owned on-site brand presentation and visual execution, maintaining Activision × Polaris brand standards throughout the multi-day activation.