Sweepstakes Campaign Practice

002 Process & Lifecycle

End-to-End
Campaign
Lifecycle

At HP2 Promotions, I've built and managed 400+ national sweepstakes campaigns across 25 brand clients, ranging from 1,000-entry single-market pushes to 500,000+ entry national activations.

My ownership spans the full lifecycle: landing page build, weekly performance reporting (views, total entries, state-level geographic breakdowns) delivered directly to clients, prize procurement and shipping logistics, and one-on-one winner communication.

The featured campaign, Beast Unleashed × 23XI Racing, typifies the format: a high-touch prize tied to a brand moment, delivered through a landing page I built and managed, alongside a representative sample of campaigns across Clubtails, Cayman Jack, and Mike's Hard Lemonade.

Landing Page Build Weekly Reporting Geographic Analytics Prize Procurement Shipping Logistics Winner Communication Client Reporting Multi-Brand Ops

Beast Unleashed x 23XI Racing campaign detail

003 Key Deliverables

Key Deliverables

Landing Pages

Built and managed campaign landing pages for the majority of 400+ national sweepstakes.

Weekly Reporting

Pulled and reported weekly metrics, views, total entries, and state-level geographic breakdowns, direct to clients.

Prize Operations

Handled prize procurement and shipping coordination across the majority of campaigns.

Winner Comms

Communicated directly with sweepstakes winners through fulfillment and confirmation.

004 Campaign Sample

Selected Campaigns

01, Form Entry · Landing Page

Clubtails Cocktails Summer Sweepstakes

Clubtails · Summer Activation

Hype-Your-Summer giveaway featuring a Titleist golf bag and cornhole prize bundle. Built landing page, managed weekly entry pulls and winner fulfillment.

02, QR Entry · Print Activation

Celebrate Cinco with Legendary Taste

Cayman Jack Margarita · Cinco de Mayo

QR-driven instant entry tied to seasonal POS placement. Win-a-Grill prize procurement and winner shipping coordination.

03, Form Entry · Brand Tie-In

Did Someone Say Party with Harder?

Mike's Harder × Deadpool 2 · Movie Tie-In

Red screening event giveaway including airfare, hotel, and event experience. Landing page build, multi-stage entry validation, and winner travel coordination.

04, QR Entry · Retail Activation

Get Ready to Grill & Chill

Mike's Hard Lemonade × Blackstone

QR-coded entry tied to in-store POS. Blackstone griddle prize procurement, shipping logistics, and winner communication.